How to display image

I cannot seem to have my images display. I am curious to know that when working with PHP, is there a different way to display an image vs normally doing it with html and css? The code I am trying to upload looks like this:

<?php echo ''; ?>

I get a broken image displaying

is it a static or dynamic image?

with static image you can just use regular html <img src="file.jpg">
with dynamic image: <img src="<?php echo $file ?>">
or whatever you are using.

sorry if i misunderstood you.